Scarlett Consulting

Does your firm have a need for marketing training and knowledge transfer?

Scarlett Consulting will customize and deliver any of these sessions on-site at your office.

If requested, content will also be gleaned from your favorite published articles written by Anne Scarlett.

Speaking Engagement Schedule - Q4 2008

More with More; Increase and Refine Your Business Development Efforts

October 15-17, 2008. Chicago, Illinois

Architectural professionals that are closely tied to their firm’s revenue streams will enjoy the highest levels of strategic influence, leadership positions, and job security. By increasing your own personal contribution to the firm’s business development and marketing efforts, you will intertwine yourself within what matters most: firm growth and success. Learning objectives for this interactive program include:

Prepare self-assessment of personal contributions to firm’s business development efforts; determine alignment with firm’s marketing/business development plan.
Identify gap between expectations and actual contributions; cite resources required to close that gap.
Explore biggest business development challenges; benchmark with colleagues to gain tips and motivations from others’ successes.
Commit to topmost personal business development goal, with three supporting action steps, to initiate immediately post-conference.
Establish a ‘buddy’ relationship with a fellow attendee in which you check in with them by phone no less than once per month for three consecutive months to ensure accountability and progress.

This event is part of the 2008 AIA National Conference: Doing More with Less: Leveraging Your Resources. It is sponsored by the Practice Management Knowledge Community, American Institute of Architects (AIA National). Learning units: TBA. See AIA website for details.

_____________________________________________________________________________________________________

Speaking Engagement Schedule - Q2 2008

Ace the Q&A Portion of the Interview

Thursday, May 8, 2008. Chicago, Illinois

You’ve made it this far, to the actual interview. Now your team is competing head-to-head with equally qualified firms. The final selection will hinge upon relationships, chemistry, and interview performance. In interview preparation, teams often spend the majority of their time focusing on content rather than on the free-form question & answers component. Coach your team for greater success by learning techniques on preparing and providing answers to the questions you do—and don't—expect. Sponsored by the Society for Marketing Professional Services (SMPS). Details.

_____________________________________________________________________________________________________

Q1 2008

Focus: Grow Your Business through Market Sector Planning

Friday, January 25, 8:00-9:00am. Dallas, Texas

Many successful firms have managed to overcome the common "we-must-be-all-things-to-all-people" trap by matching core competencies with trends and forecasts to remain ahead of the curve. The secret: concentrating on the client type in order to increase market penetration. Anne Scarlett, Scarlett Consulting, will show how market sector planning fits into your bigger strategic marketing and business development plan; steps to creating an action plan for each market sector that will promote the firm as an expert and increase market share; tips to increase marketing/business development productivity through a well-orchestrated, highly informed planning process. Sponsored by the Society for Marketing Professional Services (SMPS). Details.

The Not-So-Secret Secret to Networking: Followup!

Wednesday, January 30, 5:30-7:00am. Chicago, Illinois

Effective networking is imperative to attain business growth, from selling new projects to securing existing client relationships for the long-term. Anne Scarlett, Scarlett Consulting, will explain the power of networking to support your strategic marketing efforts. Shy people can become confident professionals whom people will want to know. Networking is a softer version of selling. Learn how to use it as a means to connect with – and truly support – others and shape your staff into a networking team extraordinaire. This event is sponsored by Practice Management KC, American Institute of Architects (AIA Chicago). Learning units: 1.5 LU. Details.

Get it Together! Organization and Time Management Skills for the AEC Marketing Coordinator.

Wednesday, February 27, 4:00-6:00pm. Chicago, Illinois

In the AEC industry, the marketing function is one that both drives and supports the firm’s technical core competency. While cultures may vary from office to office, one thing remains constant: companies rely upon you and your group to produce quality marketing output, often within tight timeframes. Meanwhile, over the course of your life—from childhood to university to your career—you have developed an approach to manage your time and self-organize. When measuring your current effectiveness, ask yourself: which techniques serve me well? And which (bad) habits result in stress and frustration? This interactive session will explore a myriad of ways to work smarter in the AEC environment: prioritize and RE-prioritize, delete distractions, self-assess, manage your manager, collaborate with peers and temporary support, balance personal life with professional expectations, and communicate to achieve win-win results. Details.

_____________________________________________________________________________________________________

Q4 2007

Focus: Grow Your Business through Market Sector Planning

Wednesday, November 14, 12:30-1:30 pm. Milwaukee Area, Wisconsin (Country Springs Hotel, Pewaukee)

Sponsored by the Society for Marketing Professional Services (SMPS). Details.

Be Successful; Be Flexible. Embracing the many roles of the AEC Business Development Professional

Thursday, December 6, 2007. 1pm eastern time.

How accurate is your job description compared to what you actually do? Seasoned marketing and business development professionals recognize that their position is one that varies and evolves over time. Whether you are working with a multi-office international firm, or a small, specialized boutique, the success of a marketing/business development professional requires flexibility, creativity, and unwavering commitment. This webinar identifies the array of roles that a marketer/business developer may possess, day by day, perhaps even hour by hour. Ranging from the more obvious— cheerleader, coach, taskmaster, detective— to the obscure, but equally important— therapist, peacekeeper, matchmaker, scientist— your ability to integrate and embrace these roles within your position will ultimately increase the value you contribute to your firm. Attendees gain an understanding about how flexibility works to their advantage. In addition, they learn techniques for owning, assimilating, and mastering various roles. Sponsored by ZweigWhite Information Services. Details.

_____________________________________________________________________________________________________

Q3 2007

Business Development Rockstar 90-minute Webinar

July 17, 2007; 1-2:30pm central time.

Produced by the Society for Marketing Professional Services (SMPS). Details.

_____________________________________________________________________________________________________

Q2 2007

Business Development Rockstar Workshop

May 10, 2007; 8am-noon. Chicago, Illinois.

Four-hour workshop to increase business development effectiveness.

“Exactly what is it that you do everyday?” is a question often posed by technical staff to business developers. Rarely billable, professionals in marketing roles experience an ever-present pressure to make a positive impact on the firm’s bottom line. It’s time to redefine yourself by fully demonstrating the star quality you possess! In this workshop, attendees will learn proven strategies to increase their own performance and to inspire high performance amongst their team members. Within knowledge-based industries such as architecture & engineering, the highest performers share a powerful belief system: take no small initiatives; consider networking a data resource; recognize that self-management creates opportunities; gain perspective from every angle; know when to lead and know when to follow; and position to gain support by choosing the right message for the right audience. Participants will leave this motivating session with a practical working knowledge on specific ways to reshape their own role by adopting the high performers’ belief system as a model for career development and long-term success. Further, they will receive clarity on the 360-degree expectations of marketing leaders; ideas to tackle the internal marketing battle plus ways to coach/collaborate with technical staff for higher team performance; techniques to increase marketing success through focused market sector planning; and real-world action items to make a difference - right now! Part of SMPS Chicago's Central Region conference 2007. Details.

_____________________________________________________________________________________________________

Q1 2007

Focus: Grow Your Business through Market Sector Planning

Wednesday, January 17, 5:30 -6:30 pm. Chicago, Illinois.

Sponsored by AIA Chicago's Practice Management KC. One learning unit.

Face the Music: Be a Business Development Rockstar!

Friday, January 26 from 9:00–10:00 am. San Antonio, Texas.

Rarely billable, marketing folks are fully expected to impact the bottom line. Attendees will learn proven strategies to increase their own performance and to motivate high performance among team members. Participants will leave with real-world specifics on reshaping their role by adopting a belief system geared toward long-term career success. Part of the SMPS 2007 Southern Regional Conference - Marketing with a Kick!

You're Hired! Now What??

Strategies to launch - and develop - your AE marketing career

Tuesday, January 30, 4:00-6:30 pm. Chicago, Illinois.

Initially conceived in the late 1980’s, marketing is still a fairly ‘young’ function within the A/E/C industry. Over the last two decades, the marketing roles have grown, diversified, and earned increased respect. Today, 29% of marketing directors have ownership in their firms! So how do you build a solid career foundation and accelerate your learning curve to be successful today, and then position for leadership tomorrow? This program will explore ways to ‘get good’ fast through five steps: 1. gain credibility by wrapping your mind around the firm to understand its technical service offerings and the resulting client value; 2. establish mutual empathy for the respective roles of the technical staff and the marketing coordinator; 3. create a realistic working process that encourages respect, confidence, and productive relationships amongst the marketing and technical staff; 4. adopt prudent time management skills to handle requests from the myriad of 'internal clients', to prioritize, and to know when to ask for help; 5. become a problem solver and provide expertise in the realm of marketing.

The typical job description for a marketing coordinator includes clearly defined, tangible responsibilities that vary only slightly from firm to firm. This program is designed to go beyond the obvious by emphasizing the subtle, underlying human dynamics that play an equal role in the career growth of a budding marketing professional like you. Part of SMPS Chicago's Marketing Bootcamp Series 2007.