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	<title>Scarlett Consulting</title>
	<link>http://www.annescarlett.com</link>
	<description>Marketing for AEC (architects, engineers, construction) firms.</description>
	<lastBuildDate>Tue, 10 Jan 2012 17:44:21 +0000</lastBuildDate>
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		<title>An exploration of the three E’s in Email</title>
		<description><![CDATA[At 6:50am, I wrote: “Rats! Kevin must have misunderstood our main point that we presented in last week’s meeting. Now we’ll need to revisit the topic yet again. This might set us back by a week or longer.” Then I hit send, at 6.51am.
Uh oh. Wait a minute. Did I just send that note to [...]]]></description>
		<link>http://www.annescarlett.com/articles/an-exploration-of-the-three-e%e2%80%99s-in-email</link>
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		<title>10 Ways to Keep Your Business Development Team Motivated and Productive</title>
		<description><![CDATA[Recently, I had the &#8220;pleasure&#8221; of buying an 1887 home that needed more renovation than anticipated—significantly more. As we moved forward with the project, unwelcome surprises would unfold again and again. From the start, we were working with an extremely tight budget. So, when the extra repairs became unavoidable, we were put in a precarious [...]]]></description>
		<link>http://www.annescarlett.com/articles/10-ways-to-keep-your-business-development-team-motivated-and-productive</link>
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		<title>Best Practices for Business Relationships</title>
		<description><![CDATA[It’s the middle of 2011, and we’ve seen some spikes of (selective)  optimism in the economy. This has led us to believe that the  architecture, engineering, and construction (AEC) industry could be  improving in certain sectors. Our perception partially relies upon which  indicators we are reviewing: stock market, gas prices, corporate [...]]]></description>
		<link>http://www.annescarlett.com/articles/best-practices-for-business-relationships</link>
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		<title>How to Generate Referrals and Testimonials for Your Business</title>
		<description><![CDATA[Simply “doing good work” will not keep your firm in business. These days, clients expect nothing less than good work: quality solutions, stellar customer service, fair pricing. So, delivering on promises does not automatically result in clients singing your praises from the mountaintops. But your good work is not for naught; there’s hope! Doing good [...]]]></description>
		<link>http://www.annescarlett.com/articles/how-to-generate-referrals-and-testimonials-for-your-business</link>
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		<title>AEC Job Search Tips for the New Economy</title>
		<description><![CDATA[Many of us, especially in fragile economic times, look at the process of job searching with worry, even dread. Yet, we ultimately reach a point where we are “uber”-motivated to make a career change. Various actions can drive us to reach that point: unemployment; an inevitable downfall of our current company beyond repair; inability to [...]]]></description>
		<link>http://www.annescarlett.com/articles/aec-job-search-tips-for-the-new-economy</link>
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		<title>Walking in another’s shoes.</title>
		<description><![CDATA[As business development professionals, we know that leadership embodies key traits such as vision; integrity; diplomacy; dedication, and a flexible, open mind.  We also know that&#8212;leader or not&#8212;Emotional Intelligence (identified by Psychologist Daniel Goleman) plays a significant role in our success.  This is where empathy comes in. Empathy is considered by some as the second-most [...]]]></description>
		<link>http://www.annescarlett.com/articles/walking-in-another%e2%80%99s-shoes</link>
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		<title>Get in. Get out. Leave ‘em wanting more.</title>
		<description><![CDATA[When it comes to impromptu pitches, here’s my philosophy: Get in; get out; leave ‘em wanting more. Let’s say that you are at a networking event. Suddenly, you find yourself face-to-face with a new business prospect or lead source. Excellent, you say to yourself. Now’s my chance to make an impression. What’s your best approach [...]]]></description>
		<link>http://www.annescarlett.com/articles/get-in-get-out-leave-%e2%80%98em-wanting-more</link>
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		<title>Where to connect with Scarlett Consulting in-person:</title>
		<description><![CDATA[Throughout the year, Anne Scarlett delivers presentations and workshops to industry-related associations in an open-enrollment format. These presentations can also be customized for in-house seminars at your firm.
View full list of 2007-2012 speaking engagements.
&#160; &#160; &#160; &#160; &#160; &#160; ]]></description>
		<link>http://www.annescarlett.com/news/where-to-connect-with-scarlett-consulting-in-person</link>
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		<title>Scarlett Letter #137: One of the top five ways to get technical staff involved in business development</title>
		<description><![CDATA[Lackluster. Push-back. Naysayer. Pessimist. Half-hearted.
These were some of the descriptors that a group of marketing and business development professionals used when describing their AEC technical staff&#8217;s contributions towards business development at a recent networking event.  So we dug in and brainstormed for awhile, discussing intentions, expectations, and challenges&#8212;both real and imagined.
These days in this continued [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-one-of-the-top-five-ways-to-get-technical-staff-involved-in-business-development</link>
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		<title>Expand Your Business Development Team</title>
		<description><![CDATA[As business development professionals, we constantly beat the drum: ‘Everyone is a marketer!’ We hope that each staff member will then magically step up and contribute to the firm’s overall sales and growth. Oh, and this is on top of their existing responsibilities, that, incidentally, they are measured upon. 
One surefire way to increase results [...]]]></description>
		<link>http://www.annescarlett.com/articles/expand-your-business-development-team</link>
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