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	<title>Scarlett Consulting</title>
	<link>http://www.annescarlett.com</link>
	<description>Marketing for AEC (architects, engineers, construction) firms.</description>
	<lastBuildDate>Tue, 09 Mar 2010 03:40:44 +0000</lastBuildDate>
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		<title>Scarlett Letter #92: Lose the attitude! Be an open, engaging conversationalist.</title>
		<description><![CDATA[I went to an art salon last weekend. Presented in a family-style dining environment, my table included our group of four, plus one more couple that we did not yet know. To make them feel welcome, I tried engaging them with some questions. At first they were responsive, no problem. Then I learned that the [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist</link>
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		<title>Scarlett Letter #91: When conducting client surveys, wear your investigative reporter&#8217;s hat</title>
		<description><![CDATA[Two days ago, Susan S., an AE marketing director, contacted me about the &#8216;right&#8217; questions to ask during client perception surveys. Susan intends for these surveys to be conducted as face-to-face interviews with existing clients. Findings will help inform the direction of her firm&#8217;s new strategic marketing plan.
Sequentially, Susan&#8217;s firm is on the right track [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat</link>
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		<title>Scarlett Letter #90: New Normal for AEC clients = New Normal for AEC industry</title>
		<description><![CDATA[It&#8217;s 2010. Are our clients finally settling into a &#8216;new normal&#8217;? How does each industry define trends within its new normal? What challenges are they anticipating in this new normal, and how might the design and construction industry be able to provide support in tackling those challenges?
Further, within the context of each industry&#8217;s new normal, [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry</link>
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		<title>Scarlett Letter #89: LinkedIn; Facebook; Twitter &#8212; Add warmth!</title>
		<description><![CDATA[Mr. Who-Knows would like to connect with you on LinkedIn.
Ms. Never-Seen-Before added you as a friend on Facebook.
Do these email messages look familiar? Lately, I&#8217;ve been receiving some invitations from both LinkedIn and Facebook where not only do I have no clue who the person is, but I also get a twinge of displeasure at [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth</link>
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		<title>Scarlett Letter #88: In-house AEC controversy&#8211;positive or negative?</title>
		<description><![CDATA[Design and construction firms often have some *big* personalities within. *Big* personalities could potentially encompass those who are: outspoken, bold, egotistical, always-right, impassioned &#8230;.you get the point.
As well, firms in the AEC industry almost always have a few *non-descript* personalities, including characteristics such as: soft-spoken, non-confrontational, quietly opinionated OR without much particular opinion at all, [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative</link>
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		<title>Scarlett Letter #87: Bringing AEBL to the Midwest&#8230;what are we waiting for?!</title>
		<description><![CDATA[AEBL, the Association of AE Business Leaders, is an essential leadership forum on the U.S. west coast, as well as various pockets across the country. Originally called the Professional Services Management Association (PSMA), this organization has been around since 1975. Yet, Chicago is still missing this valuable industry resource.
AEBL membership is comprised of senior managers, [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for</link>
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		<title>AEC Team-Building in Tough Times</title>
		<description><![CDATA[Everyone feels the pain of layoffs. Everyone. In the earlier rounds, we rationalize by painting a silver lining: “Our firm got rid of fat, and subsequently, operational efficiencies have improved.” That version of layoffs happened in late 2008, and throughout the first half of 2009. But by the third quarter, the AEC layoffs were more [...]]]></description>
		<link>http://www.annescarlett.com/articles/aec-team-building-in-tough-times</link>
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		<title>Do what you do best&#8212;build relationships and sell!</title>
		<description><![CDATA[Quality content. It’s the darling of our marketing programs these days. Even the most stubborn of AEC firms cannot ignore the numbers indicating that new business opportunities&#8212;or at least strong enhancements of professional credibility&#8212;come from social media marketing channels. Solid, rich content ensures that our electronic marketing efforts draw attention, fans, and most of all&#8212;new [...]]]></description>
		<link>http://www.annescarlett.com/articles/do-what-you-do-best-build-relationships-and-sell</link>
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		<title>Scarlett Letter #86: In AEC business, positive attitudes go a long way</title>
		<description><![CDATA[Aruba&#8230;.self proclaimed as &#8220;One happy island&#8221;. Last week, I had the fortunate invitation to travel to Aruba as a guest for a one-week conference. While very grateful for this opportunity, Aruba is not on my top list of destinations. Relative to specific other Caribbean islands (i.e. Dominica and  St. Lucia), Aruba&#8217;s terrain seemed like a [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-86-in-aec-business-positive-attitudes-go-a-long-way</link>
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		<title>Scarlett Letter #85: Expressing Appreciation to Design and Construction Industry</title>
		<description><![CDATA[This year, I decided to send out business valentines to uniquely &#8216;touch&#8217; my prospects, clients, and business partners. I&#8217;m pleased to report that these handwritten cards (only sent to about 1/10th of my mailing list) were well received. Hopefully, they provided a surprise diversion from what one usually finds in a stack of business mail.
I [...]]]></description>
		<link>http://www.annescarlett.com/blog/scarlett-letter-85-expressing-appreciation-to-design-and-construction-industry</link>
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