<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>Scarlett Consulting</title>
	<atom:link href="http://www.annescarlett.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.annescarlett.com</link>
	<description>Marketing for AEC (architects, engineers, construction) firms.</description>
	<pubDate>Thu, 11 Mar 2010 22:16:42 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Scarlett Letter #93: As a salesperson, you best know how to access the details</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-93-as-a-salesperson-you-best-know-how-to-access-the-details</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-93-as-a-salesperson-you-best-know-how-to-access-the-details#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:16:42 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction industry sales]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[responsibilities of salesperson]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2095</guid>
		<description><![CDATA[When I was just 22, my dad bought me a small universal life insurance policy. Now it&#8217;s 2010, and my annual premium is almost due. I have some questions about my options. 1. Since I&#8217;ve accrued a little bit of money and am vested, do I need to pay the premium this year in order [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-93-as-a-salesperson-you-best-know-how-to-access-the-details/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #92: Lose the attitude! Be an open, engaging conversationalist.</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist#comments</comments>
		<pubDate>Tue, 09 Mar 2010 03:40:44 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[art of conversation]]></category>

		<category><![CDATA[bad attitudes during conversation]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2077</guid>
		<description><![CDATA[I went to an art salon last weekend. Presented in a family-style dining environment, my table included our group of four, plus one more couple that we did not yet know. To make them feel welcome, I tried engaging them with some questions. At first they were responsive, no problem. Then I learned that the [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #91: When conducting client surveys, wear your investigative reporter&#8217;s hat</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat#comments</comments>
		<pubDate>Thu, 04 Mar 2010 23:09:58 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC client perception surveys]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[client feedback surveys]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2048</guid>
		<description><![CDATA[Two days ago, Susan S., an AE marketing director, contacted me about the &#8216;right&#8217; questions to ask during client perception surveys. Susan intends for these surveys to be conducted as face-to-face interviews with existing clients. Findings will help inform the direction of her firm&#8217;s new strategic marketing plan.
Sequentially, Susan&#8217;s firm is on the right track [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #90: New Normal for AEC clients = New Normal for AEC industry</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:13:47 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[2010 new normal]]></category>

		<category><![CDATA[AEC new normal]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction new normal]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2034</guid>
		<description><![CDATA[It&#8217;s 2010. Are our clients finally settling into a &#8216;new normal&#8217;? How does each industry define trends within its new normal? What challenges are they anticipating in this new normal, and how might the design and construction industry be able to provide support in tackling those challenges?
Further, within the context of each industry&#8217;s new normal, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #89: LinkedIn; Facebook; Twitter &#8212; Add warmth!</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:45:12 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[Social network]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2021</guid>
		<description><![CDATA[Mr. Who-Knows would like to connect with you on LinkedIn.
Ms. Never-Seen-Before added you as a friend on Facebook.
Do these email messages look familiar? Lately, I&#8217;ve been receiving some invitations from both LinkedIn and Facebook where not only do I have no clue who the person is, but I also get a twinge of displeasure at [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #88: In-house AEC controversy&#8211;positive or negative?</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative#comments</comments>
		<pubDate>Tue, 23 Feb 2010 04:32:11 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC conflict and controversy]]></category>

		<category><![CDATA[AEC networking]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction networking]]></category>

		<category><![CDATA[internal communications]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[team building]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2012</guid>
		<description><![CDATA[Design and construction firms often have some *big* personalities within. *Big* personalities could potentially encompass those who are: outspoken, bold, egotistical, always-right, impassioned &#8230;.you get the point.
As well, firms in the AEC industry almost always have a few *non-descript* personalities, including characteristics such as: soft-spoken, non-confrontational, quietly opinionated OR without much particular opinion at all, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #87: Bringing AEBL to the Midwest&#8230;what are we waiting for?!</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:30:22 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEBL]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[Association of AE Business Leaders]]></category>

		<category><![CDATA[Kathryn Sprankle]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2003</guid>
		<description><![CDATA[AEBL, the Association of AE Business Leaders, is an essential leadership forum on the U.S. west coast, as well as various pockets across the country. Originally called the Professional Services Management Association (PSMA), this organization has been around since 1975. Yet, Chicago is still missing this valuable industry resource.
AEBL membership is comprised of senior managers, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for/feed</wfw:commentRss>
		</item>
		<item>
		<title>AEC Team-Building in Tough Times</title>
		<link>http://www.annescarlett.com/articles/aec-team-building-in-tough-times</link>
		<comments>http://www.annescarlett.com/articles/aec-team-building-in-tough-times#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:13:13 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=1999</guid>
		<description><![CDATA[Everyone feels the pain of layoffs. Everyone. In the earlier rounds, we rationalize by painting a silver lining: “Our firm got rid of fat, and subsequently, operational efficiencies have improved.” That version of layoffs happened in late 2008, and throughout the first half of 2009. But by the third quarter, the AEC layoffs were more [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/articles/aec-team-building-in-tough-times/feed</wfw:commentRss>
		</item>
		<item>
		<title>Do what you do best&#8212;build relationships and sell!</title>
		<link>http://www.annescarlett.com/articles/do-what-you-do-best-build-relationships-and-sell</link>
		<comments>http://www.annescarlett.com/articles/do-what-you-do-best-build-relationships-and-sell#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:03:48 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=1994</guid>
		<description><![CDATA[Quality content. It’s the darling of our marketing programs these days. Even the most stubborn of AEC firms cannot ignore the numbers indicating that new business opportunities&#8212;or at least strong enhancements of professional credibility&#8212;come from social media marketing channels. Solid, rich content ensures that our electronic marketing efforts draw attention, fans, and most of all&#8212;new [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/articles/do-what-you-do-best-build-relationships-and-sell/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #86: In AEC business, positive attitudes go a long way</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-86-in-aec-business-positive-attitudes-go-a-long-way</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-86-in-aec-business-positive-attitudes-go-a-long-way#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:43:22 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC client relations]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction client relations]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[team building]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=1956</guid>
		<description><![CDATA[Aruba&#8230;.self proclaimed as &#8220;One happy island&#8221;. Last week, I had the fortunate invitation to travel to Aruba as a guest for a one-week conference. While very grateful for this opportunity, Aruba is not on my top list of destinations. Relative to specific other Caribbean islands (i.e. Dominica and  St. Lucia), Aruba&#8217;s terrain seemed like a [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-86-in-aec-business-positive-attitudes-go-a-long-way/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
