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	<title>Scarlett Consulting</title>
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	<link>http://www.annescarlett.com</link>
	<description>Marketing for AEC (architects, engineers, construction) firms.</description>
	<pubDate>Thu, 18 Mar 2010 20:49:11 +0000</pubDate>
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		<title>Scarlett Letter #95: Managing conflict in the AEC workplace</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-95-managing-conflict-in-the-aec-workplace</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-95-managing-conflict-in-the-aec-workplace#comments</comments>
		<pubDate>Thu, 18 Mar 2010 20:49:11 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC human resources]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction people management]]></category>

		<category><![CDATA[design and construction work environment]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[team building]]></category>

		<category><![CDATA[workplace conflict]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2118</guid>
		<description><![CDATA[Today we were blessed with a gorgeous pre-spring day in Chicago!  Earlier, I was driving with my windows down and the radio off. I just wanted to be with my own thoughts, and perhaps listen to a few birds chirping at the stop signs. Unfortunately, that pre-spring bliss was interrupted when another car&#8212;also with windows [...]]]></description>
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		<title>Scarlett Letter #94: Topnotch presentation skills involve awareness of twitch factor!</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-94-topnotch-presentation-skills-involve-awareness-of-twitch-factor</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-94-topnotch-presentation-skills-involve-awareness-of-twitch-factor#comments</comments>
		<pubDate>Mon, 15 Mar 2010 06:16:21 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC presentations]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[Design and construction presentations]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[oral communications]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2094</guid>
		<description><![CDATA[Last week I attended a Creativity Symposium, which was also serving as a fundraiser. The symposium itself was quite good. But the presenter that introduced the actual facilitator unfortunately fell short relative to the overall caliber of the event.
In this case, the pre-presenter (we&#8217;ll call him Peter), was given 5-10 minutes to present information on [...]]]></description>
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		</item>
		<item>
		<title>Scarlett Letter #93: As a salesperson, you best know how to access the details</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-93-as-a-salesperson-you-best-know-how-to-access-the-details</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-93-as-a-salesperson-you-best-know-how-to-access-the-details#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:16:42 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction industry sales]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[responsibilities of salesperson]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2095</guid>
		<description><![CDATA[When I was just 22, my dad bought me a small universal life insurance policy. Now it&#8217;s 2010, and my annual premium is almost due. I have some questions about my options. 1. Since I&#8217;ve accrued a little bit of money and am vested, do I need to pay the premium this year in order [...]]]></description>
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		<item>
		<title>Scarlett Letter #92: Lose the attitude! Be an open, engaging conversationalist.</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-92-lose-the-attitude-be-an-open-engaging-conversationalist#comments</comments>
		<pubDate>Tue, 09 Mar 2010 03:40:44 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[art of conversation]]></category>

		<category><![CDATA[bad attitudes during conversation]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2077</guid>
		<description><![CDATA[I went to an art salon last weekend. Presented in a family-style dining environment, my table included our group of four, plus one more couple that we did not yet know. To make them feel welcome, I tried engaging them with some questions. At first they were responsive, no problem. Then I learned that the [...]]]></description>
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		</item>
		<item>
		<title>Scarlett Letter #91: When conducting client surveys, wear your investigative reporter&#8217;s hat</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-91-when-conducting-client-surveys-wear-your-investigative-reporters-hat#comments</comments>
		<pubDate>Thu, 04 Mar 2010 23:09:58 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC client perception surveys]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[client feedback surveys]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2048</guid>
		<description><![CDATA[Two days ago, Susan S., an AE marketing director, contacted me about the &#8216;right&#8217; questions to ask during client perception surveys. Susan intends for these surveys to be conducted as face-to-face interviews with existing clients. Findings will help inform the direction of her firm&#8217;s new strategic marketing plan.
Sequentially, Susan&#8217;s firm is on the right track [...]]]></description>
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		</item>
		<item>
		<title>Scarlett Letter #90: New Normal for AEC clients = New Normal for AEC industry</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:13:47 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[2010 new normal]]></category>

		<category><![CDATA[AEC new normal]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction new normal]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2034</guid>
		<description><![CDATA[It&#8217;s 2010. Are our clients finally settling into a &#8216;new normal&#8217;? How does each industry define trends within its new normal? What challenges are they anticipating in this new normal, and how might the design and construction industry be able to provide support in tackling those challenges?
Further, within the context of each industry&#8217;s new normal, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-90-new-normal-for-aec-clients-new-normal-for-aec-industry/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #89: LinkedIn; Facebook; Twitter &#8212; Add warmth!</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:45:12 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[Networking]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[Social network]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2021</guid>
		<description><![CDATA[Mr. Who-Knows would like to connect with you on LinkedIn.
Ms. Never-Seen-Before added you as a friend on Facebook.
Do these email messages look familiar? Lately, I&#8217;ve been receiving some invitations from both LinkedIn and Facebook where not only do I have no clue who the person is, but I also get a twinge of displeasure at [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-89-linkedin-facebook-twitter-add-warmth/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #88: In-house AEC controversy&#8211;positive or negative?</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative#comments</comments>
		<pubDate>Tue, 23 Feb 2010 04:32:11 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEC conflict and controversy]]></category>

		<category><![CDATA[AEC networking]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[design and construction networking]]></category>

		<category><![CDATA[internal communications]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<category><![CDATA[team building]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2012</guid>
		<description><![CDATA[Design and construction firms often have some *big* personalities within. *Big* personalities could potentially encompass those who are: outspoken, bold, egotistical, always-right, impassioned &#8230;.you get the point.
As well, firms in the AEC industry almost always have a few *non-descript* personalities, including characteristics such as: soft-spoken, non-confrontational, quietly opinionated OR without much particular opinion at all, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-88-in-house-aec-controversy-positive-or-negative/feed</wfw:commentRss>
		</item>
		<item>
		<title>Scarlett Letter #87: Bringing AEBL to the Midwest&#8230;what are we waiting for?!</title>
		<link>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for</link>
		<comments>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:30:22 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[AEBL]]></category>

		<category><![CDATA[Anne Scarlett A/E Marketing]]></category>

		<category><![CDATA[Association of AE Business Leaders]]></category>

		<category><![CDATA[Kathryn Sprankle]]></category>

		<category><![CDATA[linkedin]]></category>

		<category><![CDATA[professional services marketing]]></category>

		<category><![CDATA[professional services sales]]></category>

		<category><![CDATA[Scarlett Consulting AEC business development]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=2003</guid>
		<description><![CDATA[AEBL, the Association of AE Business Leaders, is an essential leadership forum on the U.S. west coast, as well as various pockets across the country. Originally called the Professional Services Management Association (PSMA), this organization has been around since 1975. Yet, Chicago is still missing this valuable industry resource.
AEBL membership is comprised of senior managers, [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/blog/scarlett-letter-87-bringing-aebl-to-the-midwestwhat-are-we-waiting-for/feed</wfw:commentRss>
		</item>
		<item>
		<title>AEC Team-Building in Tough Times</title>
		<link>http://www.annescarlett.com/articles/aec-team-building-in-tough-times</link>
		<comments>http://www.annescarlett.com/articles/aec-team-building-in-tough-times#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:13:13 +0000</pubDate>
		<dc:creator>AnneScarlett</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.annescarlett.com/?p=1999</guid>
		<description><![CDATA[Everyone feels the pain of layoffs. Everyone. In the earlier rounds, we rationalize by painting a silver lining: “Our firm got rid of fat, and subsequently, operational efficiencies have improved.” That version of layoffs happened in late 2008, and throughout the first half of 2009. But by the third quarter, the AEC layoffs were more [...]]]></description>
		<wfw:commentRss>http://www.annescarlett.com/articles/aec-team-building-in-tough-times/feed</wfw:commentRss>
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