SCARLETT CONSULTING offers marketing expertise exclusively to architects, engineers, and construction professionals. The firm caters to clients seeking hands-on attention through strategic marketing plans, marketing audits, coaching, and more.
Where to connect with Scarlett Consulting in-person:
Throughout the year, Anne Scarlett delivers presentations and workshops to industry-related associations in an open-enrollment format. These presentations can also be customized for in-house seminars at your firm.
Scarlett Letter #137: One of the top five ways to get technical staff involved in business development
Lackluster. Push-back. Naysayer. Pessimist. Half-hearted.
These were some of the descriptors that a group of marketing and business development professionals used when describing their AEC technical staff’s contributions towards business development at a recent networking event. So we dug in and brainstormed for awhile, discussing intentions, expectations, and challenges—both real and ...